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Joshua C. Klapow, Ph.D.

Joshua C. Klapow is a behavioral scientist, licensed clinical psychologist, and performance coach. He is also an Adjunct Associate Professor of Public Health at The University of Alabama at Birmingham.  Dr. Klapow is also the author of “Living SMART: Lifestyle Change Made Simple” a consumer focused book on lifestyle change.

He received his Ph.D. in clinical psychology with a specialization in Behavioral Medicine from the University of California, San Diego in 1995. He also completed a fellowship in Geropsychiatry at the University of California, San Diego in 1996.


Dr. Klapow works extensively with individuals and organizations in the area of performance optimization. His work focuses on leveraging behavioral science strategies to help both individuals and organizations achieve strategic goals.  From athletes to executives, from start-ups to multi-national companies, Dr. Klapow works with clients nationwide to help bring the power of behavioral science to human performance.  Dr. Klapow was named by Yahoo Finance as a Top 20 Entrepreneur to Watch in 2020 and featured in Thrive Global for his unique approach to performance coaching.  Learn more about Dr. Klapow’s personal performance optimization services by viewing the Performance Optimization Coaching brief

In addition to his corporate and individual work, Dr. Klapow works extensively with media outlets.  He routinely provides expert commentary in the role of psychological, behavioral and social factors across a broad range of news topics.  Dr. Klapow brings psychological insights to topics including health and well-being, mental health, sports, politics, crisis and disaster, parenting, relationships and more.  He has made thousands of media appearances across a variety of television and radio outlets. Notable appearances have included The Weather Channel, ABC Nightly News, The Today Show, BBC World News, NPR Radio, and CBC Radio. 

Dr. Klapow has a very public persona working with media outlets to disseminate information designed to help the general population improve their overall well-being. That public persona is contrasted with confidential private services for individuals who need tailored guidance and support. It is this combination of public health service and private services that allow Dr. Klapow to “practice what he preaches”.   


 For more information or to schedule a consultation or coaching appointment contact Dr. Klapow via email at:

Bio Verbiage

Dr. Josh

Behavioral Scientist
Performance Coach
Media Psychologist 


For information related to business opportunities, to schedule an interview, inquire about booking Dr. Josh to speak with your group, or to schedule an individual coaching, lifestyle coaching or psychotherapy appointment please contact Dr. Josh at (205) 222-5353 or email him at



(205) 222-5353

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